Scale your Gym
We partner with gyms to drive consistent membership growth and predictable revenue using proven strategies that adapt as you expand.
Reach more Members. Change more Lives.
Learn our proven strategy that’s helped hundreds of local gyms stand out, capture more leads, and scale their membership base faster than ever.
WHAT WE DO:
Ghost is a Global, Data-Driven Growth & Digital Marketing Team that Specializes in the Health, Fitness, and Wellness Industry.
Our Average Client Lifetime is 3.3 Years
(And rising!) We even have clients who’ve been with us for 8+ years.
That doesn’t happen by accident, and it doesn’t happen without providing real results and real dedication to your business success.
Read on to see some recent growth our clients are experiencing the brick and mortar gym space.
CASE STUDIES:
26x ROI on Ads
60 new members + $158k of Additional Revenue
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An existing gym in CA that was struggling to build their member base.
Through strategic paid advertising, we were able to bring in:
234 new leads at an average cost of about $25/lead.
180 (77%) of those leads showed up for their free trial class
60 (33%) ended up purchasing a membership
We have been working with this gym to improve their trial conversion rate.
Customer LTV (lifetime value) at this gym is currently at $2,634 and rising each month.
60 new members x $2,634 future revenue per member
= $158,040 total LTV revenue. (26x ROI on advertising spend)
Returns should always be calculated based on the lifetime value of each client, you are investing in future revenue with this model.
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Industry & setup: New app launch; subscription-based niche-group fitness; 100% female audience
Services with Ghost: Paid advertising on Meta, TikTok, and Pinterest
History:
This business owner had 3 separate programs existing on 3 separate white-label community platforms, and relaunched all 3 combined into one on their own new custom app. (The old platform still exists and the new app was launched with entirely new branding; we found the majority of existing members stayed on the original platform and very few migrated over).
Ad spend: Started with a launch ad spend of $20,000/mo and scaled to $75,000/mo over the course of 6 months.
Growth Stats:
First 2.5 months: total paying subscribers reached 5,028 and Gross Revenue reached $111,689.
By 6 months: the total active subscribers reached 15,366 and Gross Revenue reached $166,848
Cost per acquisition (Free Trial): averages ~ $25 with a 65% free trial conversion rate.
Monthly membership price is only $14.99. Paid advertising accounts for about 60% of total new app signups.
*Data shown is from the new app only, not including members or revenue on the original (still existing separately) platforms.
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Industry & Setup: Subscription-Based Fitness App (60/40 male/female audience):
Services with Ghost: Paid ads, email marketing, website redesign and optimization.
History: This brand had a fitness app that had been stagnant with zero net growth for months.
Ad Spend: Advertising spend was scaled from ~$10,000/mo to $100,000/mo over this 2-year timeframe.
Growth Stats:
App subscription revenue grew from $10/mo to over $300k/mo recurring.
Active subscriber base grew to over 15k active subs and over $300k/mo in gross revenue.
“Working with Ghost Marketing has been the single best decision in growing our brand & business.”
“Working with Ghost Marketing has been the single best decision in growing our brand & business.”
Growth through Relationship
Reach more of the right people
Paid Advertising
Meta | TikTok | Pinterest
We are true experts in social media advertising. This is what we do, and what we love. We know how to ensure you maximize every dollar of your budget and get your app in front of the right people at the right time.
Email Marketing
No bombarding people with nonstop unwanted spammy sales messages… we use email marketing strategically with a proven system to get the most out of every message. We want your subscribers looking forward to each newsletter they receive from you.
WEB MANAGEMENT
Say ‘goodbye’ to waiting weeks or months for every single requested edit or change to your website. We build websites, landing pages, and funnels, fast. We provide ongoing web support to handle smaller tasks quickly.
Whatever you need, we’ll handle it.
Work with us for one or all of the above. Regardless, we’re your trusted partners in strategy and we will become obsessed with achieving the best result possible for you.
Custom Marketing Strategy
We don’t just check boxes. We just don’t follow a template of how a training course or an AI bot says your campaigns “should“ look. We use real experience combined with creativity and technology to build and execute your strategy.
When you work with us, you’ll finally experience a truly customized marketing strategy that is tailored for you, and grows with you.
Data-Driven Results
No more hoping and wondering if your ads are working or not. We set realistic goals and profitable KPIs for every campaign. We analyze all the data and provide you with transparent insights - no hiding - everything is out in the open and explained in a way you understand.
We use real-time results and a deep understanding of advertising to make strategic shifts and changes as needed while your fitness app grows.
Patrick, Kristi | IBEX TRAINING
"Working with Erin & Virginia has been one of the best decisions we’ve ever made. From day one, they’ve been proactive, strategic, and completely invested in our growth, not just as marketers, but as true partners. They’ve helped us scale so significantly, we had to redefine what we thought was possible. But beyond their talent, they’re just incredible people that we are grateful we get to work with. If you're looking for a marketing team that genuinely cares, knows what they're doing, and will move the needle in your business, you won’t find better partners."
Jen Widerstrom
"Virginia has gone above and beyond to understand myself, my vision and my consumer, using creative ways to connect us through digital advertising which has led to the insane growth of my business. I trust few people with my world, but I 1000% trust her."
Paul Carter | LIFT-RUN-BANG
"A few years ago my guy at Train Heroic told me that I needed to work with this marketing team in order to really boost my business. At the time, I said no, because I really wanted to grow all on my own, and felt like I didn't need a "team". A few years went by and I did grow, but it eventually stalled and then (GASP!) regressed a bit. That was when I finally had some humble pie and went back to my guy and said "ok, so tell me about this team again".
And that was when I hooked up with Erin and Virgina. At first, I was skeptical because, well, I'm just a skeptic. But it didn't take long for me to be a believer because I started seeing sales like I had not seen before. Ever. And it didn't just creep, but blew up over the next year, hitting PR's every group I was managing on my site. I don't know where I'd be today without these ladies.
They have been an absolute blessing not only in my life but my daughter’s life as they also helped her get her own business off the ground and thriving! These ladies are spectacular. 10/10 Cannot recommend their services enough.”
It’s Your Turn.
Whether you’re opening new locations, you’ve been growing organically for years, or you’ve tried digital marketing before with no success, we’ve got you.
WHO WE ARE:
VIRGINIA TRIPLETT & ERIN JASPER
We've been running digital ads since the good old days. With a combined total of ~16 years in the social advertising space, we've seen it all.
We both have a professional and academic background in fitness & health alongside marketing, so we have a unique perspective and understanding of the business from both sides. We know how to approach and overcome obstacles faced by online brands, particularly in the fitness and health space.
When we partner with you, we become fully committed and invested in growing your brand; your goals become our goals. We dedicate ourselves to your brand and business and treat it as our own.
We truly desire to see you succeed beyond your wildest dreams, and we are in it with you for the long haul, whatever it takes.
