Is your fitness app ready to scale?
You want to hit $100k+ months — but you're not sure what's standing in the way or where to focus next.
Take this 3min quiz to see if your foundation is scaleable.
We've worked with dozens of subscription fitness apps — from $10k to $400k MRR.
This quiz shows you exactly where you stand and what to focus on to get to your next level.
CASE STUDIES:
305.5% Growth
305.5% Active Subscriber growth + 465% Gross Revenue Growth in one year with paid ads & email.
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Industry & Setup: Fitness App with a 7-day Free Trial.
Services with Ghost: paid ads and email marketing
History: Prior to starting ads and email with Ghost Marketing, this app was growing by about 3-4% each month through organic social media alone.
Ad Spend: We started with a ~$5.5k/mo ad budget and scaled up to ~$50k/mo over the course of the year.
Growth Stats:
Active Subscriber base grew by 305.6% from 1396 active members to 5,662
Revenue grew by 464.4%, from ~$38k/mo to over $250k/mo
The ads directly brought in ~ 15,000 of their total 20,262 new trials at a 65% trial conversion rate.
An estimated additional 1000-1200 new free trials were acquired through email marketing.
They now net profit over $200k/mo after advertising spend
This brand has also worked hard on their social media, content creation, and in-app offerings to improve subscriber LTV.
$0 - $166k MRR
New app launch reaches over 15,000 active subs and $166k MRR in 6 months with paid ads.
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Industry & setup: New app launch; subscription-based niche-group fitness; 100% female audience
Services with Ghost: Paid advertising on Meta, TikTok, and Pinterest
History:
This business owner had 3 separate programs existing on 3 separate white-label community platforms, and relaunched all 3 combined into one on their own new custom app. (The old platform still exists and the new app was launched with entirely new branding; we found the majority of existing members stayed on the original platform and very few migrated over).
Ad spend: Started with a launch ad spend of $20,000/mo and scaled to $75,000/mo over the course of 6 months.
Growth Stats:
First 2.5 months: total paying subscribers reached 5,028 and Gross Revenue reached $111,689.
By 6 months: the total active subscribers reached 15,366 and Gross Revenue reached $166,848
Cost per acquisition (Free Trial): averages ~ $25 with a 65% free trial conversion rate.
Monthly membership price is only $14.99. Paid advertising accounts for about 60% of total new app signups.
*Data shown is from the new app only, not including members or revenue on the original (still existing separately) platforms.
$10k - $3.5M
Scaled from $10k/mo to over $300k/mo in 2 years with paid ads, web redesign, lead gen, and email marketing.
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Industry & Setup: Subscription-Based Fitness App (60/40 male/female audience):
Services with Ghost: Paid ads, email marketing, website redesign and optimization.
History: This brand had a fitness app that had been stagnant with zero net growth for months.
Ad Spend: Advertising spend was scaled from ~$10,000/mo to $100,000/mo over this 2-year timeframe.
Growth Stats:
App subscription revenue grew from $10/mo to over $300k/mo recurring.
Active subscriber base grew to over 15k active subs and over $300k/mo in gross revenue.
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